TACO BELL

TACO BELL - :30
Agency: Draft FCB, Irvine, CA
Taco Bell is launching its newest "premium meal" with a 30 second spot in high-definition during Super Bowl XLII. The ad features two guys rushing through an office to a lunch meeting carrying their Fiesta Platters when suddenly they’re stopped by a Mariachi. The Mariachi says their meeting can wait and encourages them to sit down and enjoy their meal. Two other Mariachis who bring out a table and chairs in the middle of the office for the workers to sit down and begin to play music. A female office worker walks by and asks what’s going on. The Mariachi looks up, and says “hola.” The girl later lets down her hair and responds with “hola!” The ad creative was handled by Draftfcb in Irvine, California.