Pepsi

PEPSI - :60
Agency: BBDO
Director/Production: Baker Smith
In this silent spot, two guys drive to their friend Bob's house, but neither knows which house is his. They honk the horn and all the houses light up but one - Bob's. Bob is played by Clay Broussard, a supply and logistics manager at PepsiCo, who worked on the ad concept in his own time and after 18 months proposed the idea to senior management. Bob was inspired by his involvement in the deaf community. PepsiCo then had two of their deaf employees, Brian Dowling and Darren Therriault, play the other two parts.