Garmin

GARMIN - :30
Agency: In-House
During an NYC press conference yesterday, Garmin announced it's turning to Emperor Napoleon Bonaparte to shill it's Garmin Nuvi. The commercial features what seems to be a driverless vintage red Panhard PL17 automobile while the Nuvi offers directions from Paris through the French countryside. As lively French music plays in the background, viewers see an arm reach out to pay a toll. Observers in a small town watch as the car goes by. The Nuvi guides the car to a battle site, complete with troops on horseback. The car door opens, and the Napoleon steps out from behind the wheel. As his troops look on, the emperor hurriedly slips his Garmin into his coat, striking the classic Napoleonic pose in the process. The commercial ends as one of Napoleon’s aides brings up his horse — a small, white pony.