FEDEX - :45 (First Spot in 5th Ad Break of 1st Q)
Agency: BBDO, NY
“Carrier Pigeons” is set in an office environment and was finished in standard and high definition formats and was shot with standard film. It humorously shows what happens when an office clerk tries to handle his company shipping needs with carrier pigeons and chaos ensues. The ad will be posted on fedex.com immediately following the game. FX1, the FedEx internal television network will also run a behind the scenes special. The ad will go into the regular FedEx advertising rotation following the Super Bowl.
Sunday, February 3, 2008
fedex
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