CAREERBUILDER.COM

CAREERBUILDER.COM - :30
Agency: Wieden + Kennedy, Portland, OR
Director/Production: Suthon Petchsuwan ,TWC OR/and Mike Mills, The Directors Bureau, Hollywood.
The Super Bowl will kick off the company's largest integrated campaign (including tv, outdoor, ambient "street art", grassroots promo events, etc) and uses a new tagline: "Start Building". Spots feature an overbearing boss, spider attacks, and mantra like phrases such as "If you don't like your job, then get a better one", "Self-help yourself", and "Wishing won't get you a better job."

Comments from CNNMoney.com
What? No more chimps? Yes, CareerBuilder.com, which has amused Super Bowl viewers for the past few years with commercials featuring a poor guy who literally has a bunch of monkeys for co-workers, is giving the chimps a rest this year.

The online recruitment site hinted that the chimps would be gone in a commercial that has aired during recent episodes of "American Idol." Cynthia McIntyre, senior director of advertising for CareerBuilder.com, said it was a bittersweet decision to part with the primates this year but that the company felt it was time to move in a new direction.

This year, CareerBuilder.com has two spots and McIntyre said the theme for the two is "Jungle Incorporated."

"We really want to talk about job dissatisfaction. So we have new TV work that talks about job dissatisfaction and not just bad co-workers," McIntyre said. "Work could be at times survival of the fittest. It's sort of a jungle out there. So instead of taking the chaos of the jungle to the office we are taking the office to the jungle."