Audi

AUDI OF AMERICA - :60
Agency: Venables Bell & Partners, San Francisco
Ad promotes the R8 sportscar and is the brand's first Super Bowl spot in 20 years. The ad will reference "The Godfather" and feature actor Alex Rocco, who portrayed the character of Moe Greene in the first Godfather. Audi of America said in a statement on Tuesday, "Audi selected The Godfather as a thematic foundation for its Super Bowl ad because the film expresses the idea of a new power rising in an established hierarchy." The spot was shot on location at the Fleur de Lys house in Los Angeles and will air only twice on television - once during the Super Bowl (as a :60) and once the following day, but as a :30.